Barry Schwartz

For the editor of Search Engine Roundtable, see Barry Schwartz (technologist)

Barry Schwartz (born 1946) is an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and social action at Swarthmore College. He frequently publishes editorials in the New York Times applying his research in psychology to current events.

Education

• B.A. New York University, 1968.
• Ph.D. University of Pennsylvania, 1971.

Publications

Books

• The Paradox of Choice: Why More Is Less, Ecco, 2004. (ISBN 0-06-000568-8, ISBN 0-06-000569-6) General thesis is that more choice doesn't mean better options or greater satisfaction.
• Psychology of Learning and Behavior, with Edward Wasserman and Steven Robbins
• The Costs of Living: How Market Freedom Erodes the Best Things in Life, Xlibris Corporation, 2001. (ISBN 0-7388-5251-1)
• Learning and Memory, with Dan Reisberg
• The Battle for Human Nature: Science, Morality and Modern Life
• Behaviorism, Science, and Human Nature, with Hugh Lacey, W. W. Norton & Company, 1983. (ISBN 0-393-01585-8)

External links

• Tech Talk ("The Paradox of Choice - Why More Is Less") given at Google on April 27, 2006
• Speech at Pop!tech 2004
• Barry Schwartz: Curriculum Vitae
• Video of talk on the abundance of choice in modern society. Presented July 2005 at the TED Conference in Oxford, UK. Duration: 20:22
• Lecture:The paradox of choice
• Barry Schwartz discusses The paradox of choice on BT Big Thinkers
• Interview: Barry Schwartz discusses his research and how it can be applied to the online world

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