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Billionaire Boys Club (clothing)

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THIN HEIR Co.
(Billionaire Boys Club)
Type Private
Founded 2005
Headquarters Tokyo
Key people Pharrell Williams & Nigo
Industry Textiles
Website http://www.bbcicecream.com/

Billionaire Boys Club and Ice Cream are two lines of luxury clothing established by Pharrell Williams of The Neptunes and Nigo, founder of Bape. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. The items are produced in very limited quantities and are manufactured in Japan.

Contents

History

In 2005, Pharrell Williams, one half of The Neptunes partnered with Japanese fashion icon Nigo, the founder of A Bathing Ape (Bape). The two collaborated together to create and launch two new luxury streetwear brands: Billionaire Boys Club and Ice Cream. The brand suffered many setbacks after its original conception due to disputes between Pharrell Williams and Reebok. Reebok was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a sister company to A Bathing Ape[1].

Ice Cream

Ice Creams are a line of shoes created by Billionaire Boys Club and Reebok. They are high end luxury sport shoes that resemble skateboarding shoes. They come in many diffrent styles and colors. The shoes are in ice cream flavor colors like pink, yellow, white, and brown. They usually range around $60.00 USD in the US. The original Ice Cream sneakers were extremely expensive costing about $425. They were basic with a few designs on them. Some of them were beepers, lipstick, radios, dollar rolls, and dollar signs[$]. They were very rare; only 3000 authenic pairs were made.

Styles

The sneakers that are out now are the Board Flip I, Board Flip II, Waffle cones (similar to Vans Lace Up) have just been Released

Locations

Billionaire Boys Club has flagship stores in New York, Tokyo and Hong Kong.

Team Ice Cream

Aside from the clothing line, Pharrell has also created his own skateboard team to gain street credibility. The team is called “Team Ice Cream”; they have created several videos and are currently working with Tony Hawk in hopes of joining the X Games tour. Pharrell feels that being associated with the X Games will allow for his team to be noticed and help with the promotion of his clothing line. Some members of the team are Terry Kennedy, Jacob Walder, and Evan Hernandez.

References

  1. ^ History http://bbcicecream.com, 2007. Retrieved January 2, 2008


External links

fr:Billionaire Boys Club

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