Billionaire Boys Club (clothing)
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Categories: Clothing brands | Clothing brands of Japan | Clothing retailers of Japan | 2000s fashion | Companies established in 2005 | Japanese culture | Clothing brands of the United States | Hip hop fashion
Billionaire Boys Club and Ice Cream are two lines of luxury clothing established by Pharrell Williams of The Neptunes and Nigo, founder of Bape. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. The items are produced in very limited quantities and are manufactured in Japan.
HistoryIn 2005, Pharrell Williams, one half of The Neptunes partnered with Japanese fashion icon Nigo, the founder of A Bathing Ape (Bape). The two collaborated together to create and launch two new luxury streetwear brands: Billionaire Boys Club and Ice Cream. The brand suffered many setbacks after its original conception due to disputes between Pharrell Williams and Reebok. Reebok was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a sister company to A Bathing Ape[1]. Ice CreamIce Creams are a line of shoes created by Billionaire Boys Club and Reebok. They are high end luxury sport shoes that resemble skateboarding shoes. They come in many diffrent styles and colors. The shoes are in ice cream flavor colors like pink, yellow, white, and brown. They usually range around $60.00 USD in the US. The original Ice Cream sneakers were extremely expensive costing about $425. They were basic with a few designs on them. Some of them were beepers, lipstick, radios, dollar rolls, and dollar signs[$]. They were very rare; only 3000 authenic pairs were made. StylesThe sneakers that are out now are the Board Flip I, Board Flip II, Waffle cones (similar to Vans Lace Up) have just been Released LocationsBillionaire Boys Club has flagship stores in New York, Tokyo and Hong Kong. Team Ice CreamAside from the clothing line, Pharrell has also created his own skateboard team to gain street credibility. The team is called “Team Ice Cream”; they have created several videos and are currently working with Tony Hawk in hopes of joining the X Games tour. Pharrell feels that being associated with the X Games will allow for his team to be noticed and help with the promotion of his clothing line. Some members of the team are Terry Kennedy, Jacob Walder, and Evan Hernandez. References
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