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A brochure is a flyer or other paper material distributed for the purposes of advertising. Brochures may advertise events, hotels, products, etc. They are usually succinct in language and eye-catching in design. However, they can be printed in anywhere from one to six colors and folded in a number of ways. They can also be saddle stitched or bound in some other fashion although this is not necessarily commonplace. A typical brochure is double-sided, printed in four colors on gloss paper and folded into thirds ("tri-fold"). A brochure with heavier stock should be scored(creased) to reduce or eliminate cracking during folding. Brochures can be printed on a digital press, sheetfed offset press or even web presses in very high quantities.

A brochure, compared with a flyer, is usually higher-quality in paper and ink and folded.