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Business-to-business (B2B) describes relations of commercial partners, without serving the end consumer.

B2B is the abbreviation for Business to Business and stands for relations between (min. two) enterprises, contrary to relations between enterprises and other groups (consumers, thus private people than customer, coworkers or public administration) particularly in marketing business relations is generally described. While in former times one spoke primarily of industrial goods or capital goods marketing, today one speaks of B2B-Marketing, in order to distinguish itself from consumer goods marketing or B2C-Marketing. B2B-Marketing covers all products and achievements (thus makes no difference whether the property as investment is meant) their common characteristic being the sales market. Such constituted products and achievements create again business increase in value. With the arising of the Internets and many English terms also B2B for (electronic) communication relations between enterprises was established. Particularly in connection with the support of business processes by electronic means of communication the business processes are in this way categorized. B2B is the oldest and a large part of the e-business. Main application range is the electronic purchase of B and C articles (see electronic procurement). For the realization of B2B e-Business depending upon requirement different technologies and standard are used, for example of market places, EDI, Web services, Business Suchmaschine.

See also

• B2C business-to-consumer
• C2B consumer-to-business
• B2A business-to-administration
• B2E business-to-employee
• C2C consumer-to-consumer

Electronic commerce

• business-to-business electronic commerce, automated processes of electronic commerce