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CBS Corporation

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This article describes the present CBS Corporation. For the CBS broadcasting networks, see CBS. From 1997 to 2000, there was a prior instance of CBS Corporation, previously named Westinghouse Electric, that was later purchased by Viacom. For the immediate predecessor see Viacom (1971-2005).
CBS Corporation
Type Public (NYSECBS, NYSECBSA)
Founded 1986[1]
Headquarters New York, New York, USA
Key people Sumner Redstone, Chairman (through National Amusements, owns a controlling amount of voting shares)
Leslie Moonves, President & CEO
Industry Broadcasting & Publishing
Products CBS, The CW, CBS Radio, more...
Revenue US$14.072 billion (2007).[2]
Operating income US$2.622 billion (2007).[3]
Website www.cbscorporation.com

CBS Corporation (NYSECBS, NYSECBSA) is an American media conglomerate focused on broadcasting, publishing, billboards, and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, whose company National Amusements is CBS's majority shareholder, serves as Chairman. The company came into being on December 31, 2005 and began trading on the NYSE on January 3, 2006. It is the legal successor to the "old" Viacom.[4]

Contents

History

Main article: Viacom (1971-2005)

Viacom was created in 1970 as the television syndication division of CBS, and was spun off in 1971. However, in 1999, Viacom acquired its former parent, by this time also named CBS Corporation, formerly Westinghouse Electric Corporation. The prior CBS Corporation also owned CMT and The Nashville Network (now Spike TV), which remained Viacom properties after the 2005 split, but the prior CBS did not own UPN, Showtime, Paramount Television, Paramount Parks, or Simon and Schuster.

In March 2005, Viacom announced plans of looking into splitting the company into two publicly traded companies, amid issues of the stock price stagnating (although it was alleged that another main force behind the split was the Super Bowl XXXVIII halftime show controversy, which led to MTV not being allowed to produce any more halftime shows, they had also produced the show for Super Bowl XXXV, the first Super Bowl CBS aired since regaining NFL rights and become MTV's corporate sibling).

On June 14, 2005, the Viacom board of directors approved the split of the company into two firms. The CBS Corporation name would be revived for one of the companies, to be headed by longtime television executive (and Viacom co-President) Leslie Moonves, and would include CBS, UPN, Infinity Broadcasting, Viacom Outdoor, Showtime Networks, and Paramount's television studio. These businesses were categorized as the "slow growth businesses" because while they provided steady cash flow, they did not have any growth potential. Some analysts argued that these businesses were suffocating the growth of the MTV Networks cable businesses.

The split was structured such that the "new" Viacom was spun off from the "old" Viacom, which was renamed CBS Corporation. In a sense, this was a repeat of the 1971 spinoff. However, in this case, CBS retained virtually all of the prior firm's broadcast TV assets, including its various syndication companies.

The split was completed on December 31, 2005, and the two new companies began trading on the NYSE, on the next business day, January 3, 2006.[5] The CBS network ran an advertisement stating that the CBS Corporation would exist "beginning on January 3, 2006," (likely referring to be beginning of trading on the New York Stock Exchange), but the websites of the CBS Corporation and Viacom were split beforehand, with a notice on both sites stating that it officially occurred on December 31, 2005.

Sumner Redstone's company National Amusements remains the largest single shareholder of both CBS Corporation and the "new" Viacom.[citation needed]

Transactions during and after the merger

2004

In the interim, Viacom/CBS was involved in a number of transactions. On December 2, 2004 Viacom acquired CBS affiliate KOVR-TV in Sacramento, from Sinclair Broadcast Group. Viacom also acquired two stations in West Palm Beach.

2005

Viacom/CBS has announced it would sell several non-duopoly UPN affiliates, in Indianapolis, Columbus, New Orleans, and Oklahoma City, with possibilities of additional sales.

CBS announced on November 3 2005, that it would acquire College Sports TV (CSTV) for US$325 million. CEO of CSTV Brian Bedol will continue to run that network and report to Leslie Moonves, chairman of CBS. The transaction was completed in January 2006.

2006

Announced early in 2006, CBS and DIC Entertainment signed a multi-year deal to provide three hours of programming that meet FCC standards for educational programming. The block would be called "KOL Secret Slumber Party on CBS" -- which is also a partnership with America Online's KOL kids service and premiered on September 16, 2006.

Shows included are Sabrina, the Animated Series, Horseland, Madeline, Dance Revolution and many others.[6] It was originally supposed to be called "CBS's Saturday Morning Secret Slumber Party" but was renamed with KOL's alliance.[7]

2007

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