Clorox
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Categories: Companies listed on the New York Stock Exchange | All articles with unsourced statements | Articles with unsourced statements since June 2007 | Articles lacking sources from June 2007 | All articles lacking sources | Chemical company stubs | Chemical companies of the United States | Clorox brands | Companies based in Oakland, California | Companies established in 1913 | Multinational companies | Genericized trademarks
Image:Cloroxheadquarters.jpg
Clorox headquarters
The Clorox Company (NYSE: CLX) is a manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox.
HistoryThe product and the company date to May 3, 1913, when five entrepreneurs, Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, a bookkeeper; Rufus Myers, a lawyer; and William Hussey, a miner, invested $100 apiece to set up the first commercial-scale liquid bleach factory in the United States, on the east side of San Francisco Bay.[citation needed] The firm was first called the Electro-Alkaline Company.[citation needed] In 1917, it developed a less concentrated version for household, rather than industrial, use, and sales took off. In 1928, the company went public on the San Francisco stock exchange and changed its name to the Clorox Chemical Company. "Butch," an animated Clorox liquid bleach bottle, was used in advertising and became well-known, even surviving the 1941 transition from rubber-stoppered bottles to ones with screw-off caps. During World War II, when chlorine gas shortages forced many bleach manufacturers to reduce the concentration of sodium hypochlorite in their products, Clorox elected to sell fewer units of a full-strength product, establishing a reputation for quality. In 1957, Clorox was bought by Procter & Gamble, a purchase that was challenged by the Federal Trade Commission, which feared it would stifle competition in the household products market. The FTC won, and in 1969, Clorox again was made independent. BrandsThe Clorox Company now owns a number of other well-known household and professional brands across a wide variety of products, among them:
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