Communication design

Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is more concerned with messages communicated than aesthetics in media. The distinction between communication design and other applied arts is in the motivation: while the communication design process does involve a certain amount of self-expression and creativity, the goals are often those of the commissioning body rather than the artist's, and the parameters set by the commissioning body are often more constraining.

The term communication design is often used interchangeably with visual communication and more specifically graphic design, but has an alternate broader meaning that includes auditory communications as well as visual. Examples of Communication Design include information architecture, editing, typography, illustration and professional writing skills applied to creative industries.

See also

• Advertising
• Art director
• Brand management
• Copywriting
• Creative director
• Information graphics
• Instructional design
• Marketing communications
• Performing arts
• Presentation
• Technical writing

de:Kommunikationsdesign

he:עיצוב תקשורת חזותית it:Communication design ja:コミュニケーションデザイン