Futurology

Futurology is the science and art of postulating the future by studying events and trends, and the worldviews and myths that underlie them. Futurology, or more appropriately "futures studies," seeks to understand what is likely to continue, what is likely to change, and what is novel. It thus seeks to understand past and present, and determine the likelihood of future events and trends. ^[1] It is an interdisciplinary field, recording today's changes to predict their impact on tomorrows reality. It includes analyzing the sources, patterns, and causes of change and stability in the attempt to develop foresight and to map possible futures. It is also referred to as futures studies, futuristics, strategic forecasting, futures thinking, futuribles (in France, the latter is also the name of the important 20th century foresight journal published only in French), and prospectiva (in Latin America). Futurology literally means the "study of the future".^[2] The term was coined by German professor Ossip K. Flechtheim^[3] in the mid-1940s, who proposed it as a new branch of knowledge that would include a new science of probability. Practicioners of futurology are referred to as futurologists - they attempt to apply strategic foresight for forecasting alternative futures.

Two factors usually distinguish the studies from the research conducted by other disciplines (although all disciplines overlap, to differing degrees). First, futures studies often examines not only possible but also probable, preferable, and "wild card" futures. Second, futures studies typically attempts to gain a holistic or systemic view based on insights from a range of different disciplines. Futures studies does not generally include the work of economists who forecast movements of interest rates over the next business cycle. The discipline also excludes those who make future predictions through supernatural means, as well as people who attempt to forecast the short-term or readily foreseeable future. However, while excluding those, it does seek to understand the models they use and the interpretations they give to these models.

Probability and predictability

Some aspects of predicting the future, such as celestial mechanics, have been discovered through scientific theory to be accurately predictable by studying statistics. Careful prediction of the future postitions of stars is possible based on the detailed statistics of how fast they are moving and in what direction. At present, celestial mechanics are a special minority of "easy to predict" physical events. Opposite to this, theories such as chaos theory, nonlinear science and evolutionary theory have allowed us to describe many systems as having an essentially unpredictable future state. Nevertheless, the probability of different outcomes frequently appears as a regular pattern occuring sometimes, over a wide range of time and conditions.

Not surprisingly, the tension between predictability and unpredictability is a source of controversy and conflict among futurology scholars and practitioners. Some argue that it is not suitable for futurology to engage in the prediction of events that are not absolutely certain. Others seek to describe complex systems that include all probability for prediction, in balance with possible and preferable futures.

As an example, consider the process of electing the president of the United States. At one level we observe that any U.S. citizen over 35 may run for president, so this process may appear too unconstrained for useful prediction. Yet further investigation demonstrates that only certain public individuals (current and former presidents and vice presidents, senators, state governors, popular military commanders, mayors of very large cities, etc.) receive the appropriate "social credentials" that are historical prerequisites for election. Thus with a minimum of effort at formulating the problem for statistical prediction, a much reduced pool of candidates can be described, improving our probabilistic foresight. Applying further statistical intelligence to this problem, we can observe that in certain election prediction markets such as the Iowa Electronic Markets, reliable forecasts have been generated over long spans of time and conditions, with results superior to individual experts or polls. Such markets, which may be operated publicly or as an internal market, are just one of several promising frontiers in predictive futures research.

Methodologies

Like historical studies that try to explain what happened in the past and why, the efforts of futurology try to understand the latent potential of the present. This requires the development of theories of present conditions and how conditions might change. For this task, futurology, as it is generally undertaken, uses a wide range of theoretical models and practical methods, many of which come from other academic disciplines (including economics, sociology, geography, history, engineering, mathematics, psychology, technology, tourism, physics, biology, astronomy, and theology).

In a linear conception of time, the future is the portion of the timeline that has yet to occur, i.e. the place in space-time where lie all events that still have not occurred. In this sense the future is opposed to the past (the set of moments and events that have already occurred) and the present (the set of events that are occurring now). Futurists are those who look to and provide analysis of the future. The discipline is referred to by different terms, depending on the cultural context. Such names include foresight, futurism, prospective and futuribles (in France, the latter is also the name of a foresight journal published only in French), and prospectiva (in Latin America). Futures studies has become the common term in the English-speaking world.

Future Studies takes as one of its important attributes (epistemological starting points) the on-going effort to analyze images of the future. This effort includes collecting quantitative and qualitative data about the possibility, probability, and desirability of change. The plurality of the term "futures" in futurology denotes the rich variety of images of the future (alternative futures), including the subset of preferable futures (normative futures), that can be studied.

Practitioners of the discipline previously concentrated on extrapolating present technological, economic or social trends, or on attempting to predict future trends, but more recently they have started to examine social systems and uncertainties and to build scenarios. Apart from extrapolation and scenarios, many dozens of methods and techniques have uses in futures research (see below).

Future Studies also includes normative or preferred futures, but a major contribution involves connecting both extrapolated (exploratory) and normative research to help individuals and organisations to build better social futures amid a (presumed) landscape of shifting social changes. Practitioners use varying proportions of inspiration and research. Futurology, although typically informed by science, does not strictly utilize the scientific method in the sense of repeatable experiments creating consensus assertions, lacking the ability to control or repeat the time variable. However, futurists do apply many scientific techniques. Some historians project patterns observed in past civilizations upon present-day society to anticipate what will happen in the future. Oswald Spengler's "Decline of the West" argued, for instance, that western society, like imperial Rome, had reached a stage of cultural maturity that inexorably led to decline.

Future Studies is often summarized as being concerned with "three P's and a W," or possible, probable, and preferable futures, plus wildcards, which are low probability but high impact events, should they occur. Many futurists, however, do not use the wild card approach. Rather, they use a methodology called Emerging Issues Analysis. It searches for the seeds of change, issues that are likely to move from unknown to the known, from low impact to high impact.

Estimates of probability are involved with two of the four central concerns of foresight professionals (discerning and classifying both probable and wildcard events), while considering the range of possible futures, recognizing the plurality of existing images of the future (alternative futures), characterizing and attempting to resolve normative disagreements on the future, and envisioning and creating preferred futures are other major areas of scholarship. Most estimates of probability in futurology are normative and qualitative, though significant progress on statistical and quantitative methods (technology and information growth curves, cliometrics, predictive psychology, prediction markets, etc.) has been made in recent decades.

Futures techniques

Main article: Futures techniques

While forecasting -- i.e., attempts to predict future states from current trends -- is a common methodology, professional scenarios often rely on "backcasting" -- i.e., asking what changes in the present would be required to arrive at envisioned alternative future states. For example, the Policy Reform and Eco-Communalism scenarios developed by the Global Scenario Group rely on the backcasting method. Practitioners of futures studies classify themselves as futurists (or foresight practitioners).

Futurists use a diverse range of forecasting methods including:

Shaping alternative futures

Futurology uses scenarios - alternative possible futures - as an important tool. To some extent, people can determine what they consider probable or desirable using qualitative and quantitative methods. By looking at a variety of possibilities one comes closer to shaping the future, rather than merely predicting it. Shaping alternative futures starts by establishing a number of scenarios. Setting up scenarios takes place as a process with many stages. One of those stages involves the study of trends. A trend persists long-term and long-range; it affects many societal groups, grows slowly and appears to have a profound basis. In contrast, a fad operates the short term, shows the vagaries of fashion, affects particular societal groups, and spreads quickly but superficially.

Sample predicted futures range from predicted ecological catastrophes, through a utopian future where the poorest human being lives in what present-day observers would regard as wealth and comfort, through the transformation of humanity into a posthuman life-form, to the destruction of all life on Earth in, say, a nanotechnological disaster.

Futurists have a decidedly mixed reputation and a patchy track record at successful prediction. For reasons of convenience, they often extrapolate present technical and societal trends and assume they will develop at the same rate into the future; but technical progress and social upheavals, in reality, take place in fits and starts and in different areas at different rates.

Many 1950s futurists predicted commonplace space tourism by the year 2000, but ignored the possibilities of ubiquitous, cheap computers, while Marxist expectations of utopia have failed to materialise to date. On the other hand, many forecasts have portrayed the future with some degree of accuracy. Current futurists often present multiple scenarios that help their audience envision what "may" occur instead of merely "predicting the future". They claim that understanding potential scenarios helps individuals and organizations prepare with flexibility.

Many corporations use futurists as part of their risk management strategy, to help identify so-called wild cards - low probability, potentially high-impact risks.^[4] Every successful and unsuccessful business engages in futuring - for example in research and development, innovation and market research, anticipating competitor behavior and so on.

Weak signals, the future sign and wild cards

In futures research "weak signals" may be understood as advanced, noisy and socially situated indicators of change in trends and systems that constitute raw informational material for enabling anticipatory action. There have been, however, confusement about the definition of weak signal by various researchers and consultants. Sometimes it is referred as future oriented information, sometimes more like emerging issues. Elina Hiltunen (2007), in her new concept the future sign has tried to clarify the confusion about the weak signal definitions, by combining signal, issue and interpretation to the future sign, which more holistically describes the change (link to the article about the Future sign.

There are some tools for utilizing weak signals in organizational environment. One tool is called Strategy Signals, which aims to collect weak signals inside of organization. The tool is developed by Finnish company called Fountain Park.

Another tool for using weak signals in organizations is called the Futures Windows, in which images of weak signals are shown in organization facilities. All the employees in the organization can send their images about weak signals to this tool. The purpose of that tool is to disseminate weak signals in organizations easily and increase futures thinking and innovating in the organization. Link to the tool here

"Wild cards" refer to low-probability and high-impact events. This concept may be embedded in standard foresight projects and introduced into anticipatory decision-making activity in order to increase the ability of social groups adapt to surprises arising in turbulent business environments. Such sudden and unique incidents might constitute turning points in the evolution of a certain trend or system. Wild cards may or may not be announced by weak signals, which are incomplete and fragmented data from which relevant foresight information might be inferred. Sometimes, mistakenly, wild cards and weak signals are considered as synonyms, which they are not Article by Hiltunen describing the differences of weak signals and wild cards.

Near-term predictions

A long-running tradition in various cultures, and especially in the media, involves various spokespersons making predictions for the upcoming year at the beginning of the year. These predictions sometimes base themselves on current trends in culture (music, movies, fashion, politics); sometimes they make hopeful guesses as to what major events might take place over the course of the next year.

Some of these predictions come true as the year unfolds, though many fail. When predicted events fail to take place, the authors of the predictions often state that misinterpretation of the "signs" and portents may explain the failure of the prediction.

Marketers have increasingly started to embrace future studies, in an effort to benefit from an increasingly competitive marketplace with fast production cycles, using such techniques as trendspotting as popularized by Faith Popcorn.

Trend analysis and forecasting

Mega-trends

Trends come in different sizes. A mega-trend extends over many generations, and in cases of climate, mega-trends can cover periods prior to human existence. They describe complex interactions between many factors. The increase in population from the palaeolithic period to the present provides an example of a mega-trend.

Potential trends

Possible new trends grow from innovations, projects, beliefs or actions that have the potential to grow and eventually go mainstream in the future (for example: just a few years ago, alternative medicine remained truly "alternative". Now it has links with big business and has achieved a degree of respectability in some circles and even in the marketplace).

Branching trends

Very often, trends relate to one another the same way in which a tree-trunk relate to branches and twigs. For example, a well-documented movement toward equality between men and women might represent a branch trend. The trend toward a minimizing differences in the relationship between the salaries of men and women in the Western world could form a twig on that branch.

Life-cycle of a trend

When does a potential trend gain acceptance as a bona fide trend? When it gets enough confirmation in the various media, surveys or questionnaires to show it has an increasingly accepted value, behavior or technology. Trends can also gain confirmation by the existence of other trends perceived as springing from the same branch. Some commentators claim that when 15% to 25% of a given population integrates an innovation, project, belief or action into their daily life then a trend becomes "mainstream".

Other suggestions for thinking about the future

• "Any useful idea about the future should appear to be ridiculous." (Jim Dator)
• "Take hold of the future or the future will take hold of you." (Patrick Dixon)
• "The future is clear to me. What I don't understand is the present." (Gerhard Kocher)
• "There are no future facts." (Fred Polak)
• "A part of our future appears to be evolutionary and unpredictable, and another part looks developmental and predictable. Our challenge is to invent the first and discover the second." (John Smart)
• "The problem with the future is that it keeps becoming the present." (Calvin)

Application of foresight to specific fields

Fashion and design

Future studies within the context of fashion, design and retail with Fashion being one of the most important areas of trend forecasting. The industry typically works 18 months ahead of the current selling season. Large retailers look at the obvious impact of everything from the weather forecast to fashion runway for their fast fashion ranges. Consumer behaviour and statistics from companies such as Datamonitor [1] for a longer forecast is also very important. There is a huge industry surrounding fashion and design futures which include magazines like Viewpoint and online information portals like mpdclick.com, wgsn.com and PSFK.com. Mpdclick is an online futures information service specifically for the fashion Industry. The fashion and design industries most respected Futurologists include Martin Raymond of the Future Laboratory, [2] Fiona Jenvey of Mpdclick [3] and David Shah the publisher of Viewpoint magazine.The Future Laboratory a UK based futures organisation is one of the most important names as is the Copenhagen Institute for Futures Studies in Denmark which focuses more on consumer trends.

In the context commercial design trend forecasting fulfils a vital role. When the wheel was invented 5,500 years ago, its use in moving heavy objects became a ‘trend.’ An invention in itself is a prediction. The wheel quickly progressed to be a simple mode of human transport, which was predicted by the non-inventor of the car, Henry Ford. Ford himself is quoted (by some anonymous source) as saying “If I’d asked my customers what they wanted, they’d have said a faster horse,” which proves the point that a prediction is a vital tool in both inventiveness and future consumption and human behaviour. To answer the existing point, the creative process cannot exist without trend forecasting, as good commercial design necessitates some form of basic anthropology in order to access user needs.

Though artists and conceptual designers may feel that consumer trends are a barrier to creativity. Many of these ‘Starchitects’ and ‘Startists’ start micro trends that develop as the concept becomes more commercialised, but do not follow trends themselves. The same is true of certain fashion designers like Missoni, who work with their own trade mark aesthetic. Damian Hirst, however, has challenged the boundaries between art and popular culture in ‘For the Love of God’ – the centerpiece for his Beyond Belief exhibition at new gallery White Cube 3, Hoxton Square, London. Here, Hirst has blatantly created something which is not so much art, as a piece of decadent bling designed for commercial sale to the celebrity chavtocracy (£15m for the diamonds, £50m for the object). In this respect, Hirst, unusually as an artist, has followed a trend in order to commercialise his work.

Trend intelligence for design is about well researched, documented and well thought out information based on the development of an existing idea. Think again of the wheel being a prelude to the carriage and later the car. There are many trend companies out there, particularly in fashion, peddling their own ideas rather than solid trend information. Unfortunately for the trend industry these companies give others a bad name.

History

Future Studies emerged in the mid-1960's, according to first-generation futurists Herman Kahn, Olaf Helmer, Bertrand de Jouvenel, Dennis Gabor, Oliver Markley, Burt Nanus, and Wendell Bell.^[5]

Some intellectual foundations of future studies appeared in the mid-19th century. In 1997, Wendell Bell suggested that Comte's discussion of the metapatterns of social change presages future studies as a scholarly dialogue.^[6] One might make a stronger argument that futurology as a field originated in the early 20th century, intertwined with the birth of systems science in academia, and with the idea of national economic and political planning, most notably in France, the Soviet Union and Eastern bloc countries.

The emergence of future studies as an academic discipline, however, happened after World War II. Differing approaches arose in Western Europe (mostly in France), in Eastern Europe (including the Soviet Union), in the post-colonial developing countries, and in the United States of America.^[7][6] In the 1950s European people and nations continued to rebuild their war-devastated continent. In the process, academics, philosophers, writers, and artists explored what might constitute a long-term positive future for humanity as a whole, and for their own countries in particular. The Soviet Union and the Eastern bloc countries participated in the European rebuilding, but did so in the context of an established national economic planning process, which also required a long-term, systemic statement of social goals. The newly-independent developing countries of Africa and Asia faced the challenge of constructing industrial infrastructure from a minimal base, as well as constructing national identities with concomitant long-term social goals. By contrast, in the United States of America, futurology as a discipline emerged from the successful application of the tools and perspectives of systems analysis, especially with regard to quartermastering the war-effort.

There is a perceived schism between future studies in America and future studies in Europe: U.S. practitioners often seem to focus on applied projects, quantitative tools and systems analysis, whereas Europeans seem to investigate the long-range future of humanity and the Earth, what might constitute that future, what symbols and semantics might express it, and who might articulate these.^[8][9] With regard to future studies within the former centrally-planned economies, or within the newly-developing countries, differences with U.S. futures practice exist primarily because futures researchers in the United States have no opportunity to engage in national planning, nor do their fellow-citizens call upon them to construct national symbols.

By the late 1960s, enough scholars, philosophers, writers and artists around the world had begun to question and explore possible long-range futures for humanity to form an international dialogue. Inventors such as Buckminster Fuller also began highlighting the effect technology might have on global trends as time progressed. This discussion on the intersection of population growth, resource availability and use, economic growth, quality of life, and environmental sustainability — referred to as the "global problematique" — came to wide public attention with the publication of Limits to Growth, a study sponsored by the Club of Rome.^[10] This international dialogue became institutionalized in the form of the World Futures Studies Federation (WFSF), founded in 1967, with the noted sociologist, Johan Galtung, serving as its first president. In the United States, the publisher Edward Cornish, concerned with these issues, started the World Future Society, an organization focused more on interested laypeople.

The field currently faces the great challenge of creating a coherent conceptual framework, codified into a well-documented curriculum (or curricula) featuring widely-accepted and consistent concepts and theoretical paradigms linked to quantitative and qualitative methods, exemplars of those research methods, and guidelines for their ethical and appropriate application within society. As an indication that previously disparate intellectual dialogues have in fact started converging into a recognizable discipline,^[11] two solidly-researched and well-accepted first attempts to synthesize a coherent framework for the field have appeared: Richard A. Slaughter's The Knowledge Base of Futures Studies,^[12] a collection of essays by senior practitioners, and Wendell Bell's two-volume work, The Foundations of Futures Studies.^[13]

In a 1932 BBC broadcast the visionary author H.G. Wells called for the establishment of "Departments and Professors of Foresight," presaging the development of modern academic futures studies by approximately 40 years.^[14]

History (by region)

North America

1975 saw the founding of the first graduate program in futures studies in the United States of America, the M.S. Program in Studies of the Future at the University of Houston-Clear Lake;^[15] there followed a year later the M.A. Program in Public Policy in Alternative Futures at the University of Hawaii at Manoa.^[16] The Hawai'i program provides particular interest in the light of the schism in perspective between European and U.S. futurists; it bridges that schism by locating futures studies within a pedagogical space defined by neo-Marxism, critical political economic theory, and literary criticism. In the years following the foundation of these two programs, single courses in Futures Studies at all levels of education have proliferated, but complete programs occur only rarely. As a transdisciplinary field, futurology attracts generalists. This transdisciplinary nature can also cause problems, owing to it sometimes falling between the cracks of disciplinary boundaries; it also has caused some difficulty in achieving recognition within the traditional curricula of the sciences and the humanities. In contrast to "Futures Studies" at the undergraduate level, some graduate programs in strategic leadership or management offer masters or doctorate programs in "Strategic Foresight" for mid-career professionals, some even online. Nevertheless, comparatively few new PhDs graduate in Futures Studies each year.

Education

Education in the field of future studies has taken place for some time. Beginning in the United States of America in the 1960s, it has since developed in many different countries. Futures education can encourage the use of concepts, tools and processes that allow students to think long-term, consequentially, and imaginatively. It generally helps students to:

1. conceptualise more just and sustainable human and planetary futures
2. develop knowledge and skills in exploring probable and preferred futures
3. understand the dynamics and influence that human, social and ecological systems have on alternative futures
4. conscientize responsibility and action on the part of students toward creating better futures.

Thorough documentation of the history of futures education exists, for example in the work of Richard A. Slaughter (2004).^[17]

While future studies remains a relatively new academic tradition, numerous tertiary institutions around the world teach it. These vary from small programs, or universities with just one or two classes, to programs that incorporate futurology into other degrees, (for example in planning, business, environmental studies, economics, development studies, science and technology studies). Various formal Masters-level programs exist on six continents. Finally, doctoral dissertations around the world have incorporated futurology. A recent survey documented approximately 50 cases of futures studies at the tertiary level.^[18]

As of 2003, over 40 tertiary education establishments around the world were delivering one or more courses in futures studies. The World Futures Studies Federation has a comprehensive survey of global futures programs and courses. The Acceleration Studies Foundation maintains an annotated list of primary and secondary graduate future studies programs.

Futurists

Main article: Futurist

Several authors have become recognized as futurists. They research trends (particularly in technology) and write accounts of their observations, conclusions, and predictions. In earlier eras, many of the futurists were attached to academic institutions. For example John McHale the futurist who wrote the book The Future of the Future, and published a Futures Directory, directed his own Centre For Integrative Studies which was a Think Tank within the university setting. Other early era futurists followed a cycle of publishing their conclusions and then beginning research on the next book. More recently they have started consulting groups or earn money as speakers. Alvin Toffler, John Naisbitt and Patrick Dixon exemplify this class.

Many business gurus present themselves as pragmatic futurists rather than as theoretical futurists. One prominent international "business futurist", Frank Feather, coined the phrase "Thinking Globally, Acting Locally" in 1979.

Some futurists share features in common with the writers of science fiction, and indeed some science-fiction writers, such as Arthur C. Clarke, have acquired a certain reputation as futurists. Some writers, though, show less interest in technological or social developments and use the future only as a backdrop to their stories. For example, in the introduction to The Left Hand of Darkness, Ursula K. Le Guin wrote of prediction as the business of prophets, clairvoyants, and futurists, not of writers: "a novelist's business is lying".

References

See also

Main lists: List of futurology topics and List of basic futurology topics

Further reading

• Bindé, J. (2001). Keys to the 21st century. New York: Berghahn Books.
• Rescher, Nicholas (1998). Predicting the future. Albany, NY: State University of New York Press.
• Welfare, S. (1989). New connexions. Harmondsworth: Penguin ELT.
• Shakhnazarov, G. K. (1982). Futurology fiasco: a critical study of non-Marxist concepts of how society develops. Moscow: Progress Publishers.
• Thompson, A. E. (1979). Understanding futurology: an introduction to futures study. Newton Abbot [Eng.]: David & Charles.
• Ferkiss, V. C. (1977). Futurology: promise, performance, prospects. A Sage policy paper. Beverly Hills: Sage Publications.
• Hostrop, R. W. (1973). Foundations of futurology in education. [Homewood, Ill: ETC Publications].
• Flechtheim, O. K. (1966). History and futurology. Meisenheim am Glan: Hain.
• Cornish, Edward (2004). Futuring: The exploration of the future. Bethesda, MD: World Future Society.
• Godet, Michel (2004). Creating Futures Scenario Planning as a Strategic Management Tool. Economica, 2001.
• de Jouvenel, Bertrand (1967). The Art of Conjecture. (New York: Basic Books, 1967).
• Lindgren, Mats and Bandhold, Hans (2003). Scenario Planning-the link between future and strategy. Palgrave Macmillan, Hampshire and New York.
• Lindgren, Mats et al. (2005). The MeWe Generation. Bookhouse Publishing, Stockholm, Sweden.
• Retzbach, Roman (2005). Future-Dictionary - encyclopedia of the future, New York, USA
• Slaughter, Richard A. (2005). The Knowledge Base of Futures Studies Professional Edition CDROM. Foresight International, Indooroopilly, Australia
• Woodgate, Derek with Pethrick, Wayne R. (2004). Future Frequencies. Fringecore, Austin, Texas, USA

External links

Wikibooks has a book on the topic of

Futurology

• World Future Society: Non-profit organization for those interested in how social and technological developments are shaping the future
• Association of Professional Futurists: Professional organization for futurists
• Buckminster Fuller Institute: Organization that investigates breakthrough strategies for achieving sustainable future.
• Club of Amsterdam Think tank involved in publishing about preferred futures
• Cyber-Salon Forum DiscussionApplied Foresight Network Forum
• Futures Studies (ASF list): Global Graduate Programs and Resources
• Futurist (ASF definition): Twelve developmental types of futures thinking
• Global Futurists Podcast series examines topics about the future.
• Principia Cybernetica: Links on future development
• The Future Chronicles Futurist commentary on select technologies and trends since 1996
• Proseres prospectiva estratégica Think tank in foresight and prospectiva

• Future Converged Provides predictions on the future of technology with emphasis on how these technologies relate to each other

• Wikia has a wiki about this topic: The Future Wikia

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