Geoffrey Moore

Geoffrey Moore is a Silicon Valley based high technology consultant and author.

His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations.

Looking at the technology adoption lifecycle (innovators, early adopters, early majority, late majority, laggards), the focus is on adopter categories.

Moore's key insight is that the groups adopt innovations for different reasons. Early adopters are technology enthusiasts looking for a radical shift, where the early majority want a "productivity improvement". The latter group want a whole product, where the earlier group only needs the core product, and has the technical competence, and financial resources to make the rest themselves.

One of Moore's most important theories is that of the metaphorical Bowling Alley as it applies to product development and rollout, after the Chasm.

Biography

Prior to working with The McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem.^[2]

Moore received a bachelor's degree in American literature from Stanford University (1967) and a doctorate in English literature from the University of Washington (1974).^[3],^[4]

Moore and his wife Marie have three adult children.^[1]

Books

• Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999) - ISBN 0-06-051712-3
• Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995) revised as Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004) - ISBN 0-88730-824-4
• The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998) revised as The Gorilla Game : Picking Winners in High Technology (1999)
• Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000), revised as Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002)
• Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005)

See also

• Crossing the Chasm
• diffusion (business)
• diffusion of innovations

References

1. ^ ^{a b c} http://www.businessweek.com/2000/00_43/b3704058.htm
2. ^ http://www.tcg-advisors.com/who/moore.htm
3. ^ http://www.tcg-advisors.com/who/moore.htm
4. ^ http://www.businessweek.com/1997/34/b354162.htm

External links

• Geoffrey Moore's blog
• The Chasm Group
• TCG Advisors
• Dealing With Darwin
• Speaking at Stanfordfr:Geoffrey Moore