MicroStrategy
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Categories: Companies listed on NASDAQ | Business intelligence | Software companies of the United States | OLAP
MicroStrategy is a business intelligence, Enterprise Reporting, and OLAP software vendor. MicroStrategy's software allows reporting and analysis of data stored in a relational database and other sources. MicroStrategy describes its core reporting software as "ROLAP" or "Relational OLAP" to highlight its use of relational database technology and to distinguish from traditional OLAP, although it supports MOLAP processing since version 7i too. Their most recent software suite is called MicroStrategy 8. Launched in February 2005, MicroStrategy 8 offered major enhancements from its predecessor, MicroStrategy 7i. Some of these enhancements included a redesigned web interface, interactive reporting in Report Services, WYSIWYG report design over the web, direct access to SAP BW metadata, and improved reporting by joining heterogeneous databases.[1] Previous software products included DSS Agent, DSS Web, DSS Broadcaster, and DSS Architect. As a result of the consolidation in the BI industry, MicroStrategy remains one of the few independent BI providers.[2] As IBM announced its plans to acquire Cognos and SAP announced plans to purchase Business Objects, MicroStrategy announced its plans to aggressively recruit employees and customers from its competitors.[3] MicroStrategy's customers include Lowes,[4] McDonalds,[5] U.S. Army,[6] Universal Studios Hollywood,[7] KB Toys, and Priceline.com.[8] In the BI Survey 7, an independent survey of the business intelligence market, MicroStrategy received the top product loyalty score of all BI vendors surveyed. [9] This is the fourth consecutive year that MicroStrategy has been rated number one in customer loyalty. MicroStrategy has direct operations in 41 cities in 23 countries across the world.
HistoryMicroStrategy was founded in 1989 by Michael Saylor and Sanju Bansal. MicroStrategy became a public company in 1998 - Nasdaq: MSTR. In 1992, MicroStrategy released its first BI software product, EISToolkit. The company published a white paper in 1994, 'Enterprise Data Delivery Architecture,' which outlined the principles of relational OLAP. In the same year, MicroStrategy developed and released DSSAgent 2.0, a client server software based on the principles of Dynamic SQL generation and Relational OLAP. In 1995, the company released DSSAgent 3.0, one of the first three-tier ROLAP-based architectures in the industry. MicroStrategy published a white paper in 1996 entitled,'The Case for Relational OLAP,' comparing Relational OLAP to Multidimemsional OLAP architectures. MicroStrategy DSSWeb was released in 1996, marking the industry's first web-based query and reporting enviroment. In 1999, MicroStrategy DSSBroadcaster was launched, one of the industry's first products to deliver BI alerts via email, cell phone, and pager. MicroStrategy founded two noteworthy dot-coms. Strategy.com in 1999 was among the first service to broadcast custom alerts (such as stock price alerts) to wireless devices, but now it is just a mirror of microstrategy.com. It founded Angel.com in 1999 as a customizable telephone-based portal. MicroStrategy released MicroStrategy 7 in 2000, which was a complete rewrite of its software product line.[10] In 2002, MicroStrategy 7i was released offering the MOLAP style of analysis. In 2003, MicroStrategy released Report Services to offer a pixel-perfect report writer similar to Crystal Reports. MicroStrategy 8 was announced in 2005, which included MicroStrategy Universal, providing support for 64-bit Unix operating systems. MicroStrategy was among the companies to have its stock value skyrocket during the dot-com boom. It was a prominent advertiser during the Super Bowl XXXIV in 2000. An accounting scandal in 2000 caused the stock to drop 61% on March 20, 2000 alone, losing over 95% of its value in a few weeks. Adjusted for stock splits, the company traded for an all-time high of $333 on March 10, 2000, and an all-time low of $4.20 on July 3, 2002 during the stock market downturn of 2002[11]. MicroStrategy remained focused on its technology and its customers and, by 2007, MicroStrategy's revenues had exceeded $300 million and the company had offices in more than 20 countries worldwide. [12] MicroStrategy was named to the Forbes 200 Best Small Companies in America List in October 2007.[13] MicroStrategy was positioned by Gartner, Inc. in the Leaders quadrant in the 2008 Magic Quadrant for Business Intelligence Platforms report. [14] Latest releasesIn 2007, MicroStrategy released its Dynamic Enterprise Dashboards, with advanced data visualization and animation capabilities. The dashboards include a library of widgets built using the Adobe® Flex™ Builder™ 2 Integrated Development Environment (IDE), which renders in Flash Player 9.[15] The company also released MicroStrategy Mobile, which delivers BI information directly to BlackBerry® smartphones,[16] and MicroStrategy Integrity Manager, which tests the accuracy of BI applications by validating data and report integrity. Products
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