Roseville, California

Roseville is a city in Placer County, California, United States, located in the metropolitan area of Sacramento. As of January 1 2007 the population was 106,266. Interstate Highway 80 runs through Roseville and California Route 65 bisects the northern part of the city.

Geography

Roseville is located at 38°45′9″N, 121°17′22″W (38.752434, -121.289338).^[1]

According to the United States Census Bureau, the city has a total area of 30.5 square miles (79.0 km²), of which, 30.5 square miles (78.9 km²) of it is land and 0.04 square miles (0.1 km²) of it (0.07%) is water. Several streams flow through Roseville, including Dry Creek, Linda Creek, Secret Ravine and Cirby Creek.

Demographics

As of 2005, there were 103,845 people, 42,538 households, and 21,855 families residing in the city. The population density was 2,622.5 people per square mile (1,012.4/km²). There were 31,925 housing units at an average density of 1,047.6/sq mi (404.4/km²). The racial makeup of the city was 86.03% White, 1.31% African American, 0.70% Native American, 4.31% Asian, 0.20% Pacific Islander, 3.93% from other races, and 3.53% from two or more races. Hispanic or Latino of any race were 11.54% of the population.

There were 30,783 households out of which 35.4% had children under the age of 18 living with them, 57.1% were married couples living together, 10.1% had a female householder with no husband present, and 29.0% were non-families. 23.1% of all households were made up of individuals and 9.2% had someone living alone who was 65 years of age or older. The average household size was 2.57 and the average family size was 3.03.

In the city the population was spread out with 26.8% under the age of 18, 7.0% from 18 to 24, 30.8% from 25 to 44, 21.0% from 45 to 64, and 14.5% who were 65 years of age or older. The median age was 36 years. For every 100 females there were 92.1 males. For every 100 females age 18 and over, there were 88.8 males.

According to a 2006 estimate, the median income for a household in the city was $71,453, and the median income for a family was $82,769.[2] Males had a median income of $50,426 versus $35,494 for females. The per capita income for the city was $27,021. About 3.4% of families and 4.9% of the population were below the poverty line, including 5.3% of those under age 18 and 4.1% of those age 65 or over.

In CNN Money's "Best Places to Live" study in 2006, Roseville was ranked the skinniest city in the country, with an average body mass index of 24.5.^[8]

Politics

In the state legislature Roseville is located in the 1st Senate District, represented by Republican Dave Cox, and in the 4th Assembly District, represented by Republican Ted Gaines. Federally, Roseville is located in California's 4th congressional district, which has a Cook PVI of R +11^[9] and is represented by Republican John Doolittle.

Transportation

Amtrak, the national passenger rail system, provides service to Roseville at the Roseville Amtrak Station and is part of the Capitol Corridor.

California State Route 65 and Interstate 80 both go through Roseville.

Roseville Transit is a public transit service overseen by the City of Roseville and operated by MV Transportation. The system provides a total of 12 regular local routes, as well as the Roseville Transit Dial-A-Ride (DAR) and Roseville Transit Commuter service.^[10]

Economy

The city of Roseville has always been friendly to business. It has encouraged large retail centers, including one of the largest Auto Malls in the country, which contributes significantly to sales tax receipts at the city and county level. Roseville planners have used these funds to provide excellent infrastructure to keep people moving throughout the city. This environment has produced an excellent mix of housing, small and large employers, as well as shopping opportunities.

Shopping

Shopping plays a vital role in the economy of Roseville, which has the ninth highest retail sales of all California cities; Roseville is also the smallest of the fifteen top ranked cities in retail sales. Roseville is considered a regional shopping destination, with the Westfield Galleria at Roseville being the prime example. Westfield is currently embarking on a $250 million, 487,806-square-foot (45,319 m²) expansion that will bring stores such as Apple Store, Burberry, Lacoste, Kate Spade, Juicy Couture, The Cheesecake Factory, Lush Cosmetics, Sephora, Oakley, BCBG, and Lululemon. Traffic circulation will also be improved both on and outside the parking lot, including the Highway 65 interchange.

Peter Bollinger Investment Company is building $80 million "The Fountains" across from the mall. It will bring Sacramento's first true "lifestyle" shopping center with stores such as Whole Foods, Bellybou', Orvis, Chico's, Coldwater Creek, DSW Shoes, Boudin Bakery, Z Gallerie, White House Black Market, Jos A. Banks, Sur La Table, Peet's Coffee, Anthropologie, Soma, Lucy, West Elm, California Pizza Kitchen, McCormick & Schmicks, Smith & Hawken, Sunglass Hut, and Right Start. Future phases also include additional offices and a hotel. Phase 1 will open in June with the pad stores/restaurants opening periodically over the next few months. and Phase 2 will open in 2009. Additional tenants that are listed in a Retail West brochure include: Morton's of Chicago, Vera Bradley, Elephant Bar, and New Balance. A third phase across Reserve Drive will consist of a hotel, additional retail, and office buildings. This is where Morton's and Elephant Bar are listed as potential tenants.

Major employers

The top ten employers of the city as of 2006 are:^[11]

Utilities

• AT&T provides telephone and Internet service in some areas.
• Comcast provides television and internet service.
• The City of Roseville provides electric, water, wastewater, and solid waste services to most areas.
• Pacific Gas and Electric provides natural gas service.
• SureWest provides telephone, cable (via IP TV) television, cellular telephone, DSL and Fiber Internet services to most areas.

Current Projects

Revitalization

Beginning in the year 1988 the city embarked on a plan for redeveloping the downtown core comprising about 207 acres (0.8 km²) of land.^[12] Over the past years and into the future, the city is spending tens of millions of dollars on revitalizing its historic areas. The areas have been in decline for a long time. The city has already completed its Vernon Streetscape Project and is now working on its Historic District and Riverside Corridor Streetscape Projects. Also, the city has teamed up with Kobra Properties to develop a parking garage/office building/art gallery. It will house the new Roseville Arts! Blueline Gallery and will also provide the needed parking along with the new office workers. Grand opening of parking garage was in November and Blueline Gallery will open in February 2008.

Major projects planned or under construction

• West Roseville Specific Plan: 3,162-acre (13 km²) master plan area which will include over 8,000 housing units and a village center component in the center. Consists of the 2 areas called: WestPark and Fiddyment Farms.
• Hotel and Convention Center: Joint agreement with Kobra Properties to build a 10-story Embassy Suites and Convention Center. A future phase includes 2 restaurants, parking garage, and second hotel tower. Construction has once again restarted after no activity since spring. Building permits are being pulled for the Embasssy Suites portion of the project and the status on the convention center is unknown at this time.
• Galleria Expansion: (see Shopping)
• The Fountains: (see shopping)
• Highland Reserve South: Largest office park planned for city at 1.1 million square feet and 29 buildings. Plans include 2 six-story office buildings as well as a mix of 2 and 3-story buildings. Plans also include 42,000 square feet (3,900 m²) of retail.
• University Park: 507,400-square-foot (47,140 m²) office park with 7,500 square feet (700 m²) of retail.
• Stone Point: Roughly 130-acre (0.5 km²) mixed-use development which will include housing, lodging, shopping, and offices. The retail component is completed. The rest of the project will include two 6-story office buildings, and three 5-story buildings (1 nearing completion). Plans have been submitted for 18 3-story condo buildings that will house 162 units. Plans have also been recently submitted for a 6-story Mariott Renaissance ClubSport Development, the newest concept to the Mariott chain. It will include a 174 rooms, 40,000 sq ft (3,700 m²) pool area, 3,200 sq ft (300 m²). restaurant, 2-story 65,000 sq ft (6,000 m²). ClubSport fitness center, as well as up to 55,000 sq ft, 4 stories, office building.
• Diamond Creek Rezone: 28 acre mixed-use development which will include nearly 500 housing units and a mix of retail and offices.
• Roseville Crossing: 218,260-square-foot (20,277 m²) center at Fairway and Blue Oaks consisting of Ethan Allen, Chili's (now open), La-Z-Boy (tentative), Matress Discounters, Chevron Gas Station, SpringHill Suites, TownePlace Suites, 4 additional restaurants, and additional stores.
• Plaza 41: 30,272-square-foot (2,812 m²) center with Rite Aid and other shops.
• Breton Village: 30,000 square feet (3,000 m²) of retail and 53 detached homes by Regis Corporation at Foothills and Pleasant Grove Blvds.
• Cena di Mare: 7,600-square-foot (710 m²) restaurant with 1,100-square-foot (100 m²) patio. Restaurant is being developed by Kobra Culinary Concepts, a subsidiary of Kobra Properties, which developed the popular nearby Crush 29. The restaurant is unique by having not one straight wall, meaning that all walls will be curved somewhat. It will also include Bellagio-style fountains correographed to music, but on a smaller scale. At an extraordinary cost of $10 million, it is the most expensive restaurant ever built in California. It's service will rival the world's best restaurants. Proposed opening Summer 2008.
• Highland Village: Roseville Pkwy and Gibson Drive, adjacent to Westfield Galleria at Roseville. Plans include: 2 hotels, 5 restaurants, 2 retail buildings, and a bank. The hotels brands will be 2 Hyatt brands, which will be Summerfield Suites and Hyatt Place. One restaurant name on the conceptual drawings is Fleming's, but nothing is being confirmed at this time. Phases include the 2 retail buildings and 2 hotels going up first, with the restaurants and bank following thereafter.
• New planning areas under review: Creekview Specific Plan, Sierra Vista Specific Plan, Brookfield Specific Plan, and the Placer Ranch Specific Plan.

Educational institutions

There are three higher education institutions in Roseville: Heald College, a non-profit business college with several locations throughout California, and Chapman University and University of Phoenix, for-profit colleges that specialize in adult education.

NCTI (National College of Technical Instruction) provides medical training for fields such as Paramedic, EMT and 911 Dispatch.

Plans for a Sacramento State University satellite campus in Roseville which would eventually become an independent CSU campus. William Jessup University and Sierra College, a community college are located in neighboring Rocklin. Also, recently, Drexel University has announced their interest for a campus in the Roseville area.

Notable events

• On April 28, 1973, 18 boxcars loaded with bombs en route to the Naval Weapons Station in Concord, CA began detonating in the Southern Pacific Railroad yard. More than 6000 bombs detonated for an unknown reason, injuring more than 350 people. The explosions caused damage to 5500 buildings up to 6,800 feet (2,070 m) away.^[3] In the late 1990s, development in the area had uncovered more unexploded ordnance (presumably thrown from the explosion), which were safely contained and destroyed.^{[citation needed]}

Notable natives

• Michelle Kane, CBS13 News anchor/ reporter.
• Molly Ringwald, actress.
• Summer Sanders, Olympic swimmer, gold medalist.
• John Ensign U.S Senator from Nevada.
• Robbie Bosco, College football player.
• Dominic Sandoval, a finalist in season three of the television show So You Think You Can Dance.

See also

• Dry Creek (American River)

References

External links

• Roseville, California is at coordinates 38°45′09″N 121°17′22″W / 38.752434, -121.289338 (Roseville, California)Coordinates: 38°45′09″N 121°17′22″W / 38.752434, -121.289338 (Roseville, California)
• City of Roseville Official Website
• Roseville Transit website

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