UBU Productions

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Ubu Roi the Dog, UBU Productions' mascot logo from 1982-present.
Ubu Roi the Dog, UBU Productions' mascot logo from 1982-present.

UBU Productions, Inc., is a production company founded by producer Gary David Goldberg. Its notable productions include Family Ties (1982–1989), Brooklyn Bridge (1991–1993), and Spin City (1996–2002).

UBU's "mascot" is Goldberg's dog Ubu Roi, a black labrador retriever. The closing tag for UBU's productions is a photograph of Ubu Roi with a flying disc in his mouth, with a male voice saying: "Sit, Ubu, sit! Good dog!" This is followed by a bark. The dog was named after Ubu Roi, an 1896 play by Alfred Jarry that is considered a precursor to the Theatre of the Absurd. Ubu died in 1984.

This was later parodied in an episode of Robot Chicken, where Seth Green shouted, "Sit, Ubu sit! Bad dog!" Seth proceeds to shoot Ubu. Only a gunshot is heard and Ubu whimpers. The last thing we hear is Ubu collapse.

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