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WWF (conservation organization)

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For other meanings of WWF, see WWF.
WWF is a global environment conservation organization. WWF is dedicated to stopping the degradation of the planet's natural environment, and building a future in which humans live in harmony with nature, by:

Currently WWF works on the conservation of three biomes: Forests, Freshwater Ecosystems, and Oceans and Coasts. These conservation works contain the bulk of the world's biodiversity, and provide the environmental goods and services upon which all life ultimately depends.

WWF promotes a factual, science-based approach to conservation, which focuses on six priority issues of global concern: forests, oceans and coasts, fresh water, endangered species, and the insidious threats of toxic chemicals and climate change. For each of these issues, WWF has developed measurable targets, and runs more than 1,200 field projects around the world in any given year.

Contents

Founding

WWF was constituted and registered in 1961 pursuant to Sections 80 et seq. of the Swiss Civil Code. Probably the most famous name associated with WWF is HRH The Duke of Edinburgh The Duke was the first President of WWF-UK from its foundation in 1961 to 1982, International President of WWF (19811996), and is now President Emeritus. WWF exists under the following names:

  • WWF – World Wide Fund For Nature (formerly World Wildlife Fund)
  • WNF – Wêreld Natuur Fonds
  • WWF – Fonds Mondial pour la Nature
  • WWF – Welt Natur Fonds
  • WWF – Fondo Mondiale per la Natura
  • WWF – Fundo Mundial para a Natureza
  • WWF – Fondo Mundial para la Naturaleza
  • WWF – Verdensnaturfonden [1]

In 1986, it changed its name to World Wide Fund For Nature from World Wildlife Fund (except in the US and Canada), to better represent the spread of its work. It was founded on September 11, 1961 by, among others, the biologist Sir Julian Huxley, Prince Bernhard of the Netherlands, Max Nicholson, and the naturalist and painter Sir Peter Scott who designed the original black and white panda logo. It is one of the world's largest environmental organizations, with a network of offices in nearly 60 countries and a secretariat in Gland, Switzerland.

Presidents

International directors

WWF Services
  • James P Leape – Director General
  • Paul Steele – Chief Operating Officer
  • Thomas Schultz-Jagow – Communications
  • Dr Timothy Geer – Government & Aid Agency Coordination
  • Chiew Chong – Finance & Administration
International Conservation Programme
  • Dr Chris Hails – Programme Director
  • Dr Sheila O'Connor – Programme Audits
Regional Programmes
  • Dr Yaa Ntiamoa-Baidu – Africa/Madagascar
  • Dr Isabelle Louis – Asia/Pacific
  • Dr Magnus Sylvén – Europe/Middle East
  • Dr Georg Schwede – Eastern Europe/Central Asia
  • Dr Meg Symington – Latin America/Caribbean
Policy
  • Gordon Shepherd – International Policy
Global Issues
  • Jennifer Morgan – Climate Change Programme
  • Duncan Pollard – Forests for Life Programme
  • Jamie Pittock – Freshwater Programme
  • Dr Simon Cripps – Oceans & Coasts Programme
  • Dr Sue Lieberman – Species Programme
Legal Advisor
  • Michael R. Rogers, Barrister

Lawsuit against World Wrestling Federation

In 2000, the WWF filed a lawsuit against the World Wrestling Federation (also then known as WWF). The lawsuit dealt with an agreement signed by the wrestling company on 20 January 1994 not to use the initials WWF in their videos. They subsequently broke this agreement and were ordered by a UK Court to comply with it. Rather than attempt a financial settlement with the Fund, WWF chairman Vince McMahon changed the name of the company to World Wrestling Entertainment.

The wrestling company logo was altered, and a promotional campaign called "Get The F Out" was used to publicize this change. Also, all verbal and visual references to the "WWF" initials and the previous WWF "scratch" logo were (and continue to be) edited out of re-releases of old broadcasts, as well as their magazine publications. WWE has continued to use pre-"scratch" WWF logos without censorship due to those logos being a part of the original agreement from 1994.

See also

External links